Beyond the Mats & Mirrors
Beyond the Mats & Mirrors is the go-to podcast for martial arts and dance studio owners looking to grow, streamline operations, and increase student enrollment. Join us as we dive into insightful conversations with successful studio owners, industry experts, and marketing pros, uncovering strategies that drive success. From optimizing your business processes to leveraging cutting-edge marketing techniques, this podcast equips you with the tools and knowledge to build a thriving studio. Whether you're looking to enhance retention, boost revenue, or simply learn from the best, Beyond the Mats & Mirrors will help you take your studio to the next level!
Podcasting since 2020 • 10 episodes
Beyond the Mats & Mirrors
Latest Episodes
From SEO to AEO Mastery: Stephen Reinstein’s AI Playbook for Studios
In this episode of Beyond the Mats and Mirrors, Stephen Reinstein breaks down the massive shift AI is creating in how families find martial arts and dance programs—and what studios must do to stay relevant. Stephen reveals why parents ...
•
Season 2
•
Episode 3
•
31:28
Donuts, Dedication, and Dominance: Kevin Krinsky’s Local Marketing Masterclass
In this episode of Beyond the Mats and Mirrors, school owner Kevin Krinsky shares how he transformed a side hustle into a thriving Taekwondo academy rooted deeply in community connection. We unpack his grassroots marketing playbook, from school...
•
Season 2
•
Episode 2
•
30:28
From UFC to Family Focused: Joe Lauzon’s Academy Success Secrets
In this episode of Beyond the Mats and Mirrors, UFC veteran Joe Lauzon shares his journey from pro fighting to running a thriving martial arts school. We dive into his people-first business model, scalable systems, and the secret behin...
•
Season 2
•
Episode 1
•
34:26
Mass Enrollments That Actually Work: Michael Perri of MAIA / Championship Martial Arts
Join host Stephen Reinstein in an electrifying episode as he sits down with Michael Perri, the dynamic COO of MAIA and head of the Licensing Department at Championship Martial Arts. Discover groundbreaking strategies for boosting ...
•
Season 1
•
Episode 9
•
48:04
8 - Duane & Lauren Spires - Success Team Coaching
Join Stephen Reinstein for an enlightening episode of the Market Muscles podcast featuring Duane & Lauren Spires from Success Team Coaching, who are renowned experts in transforming martial arts schools, dance studios, and childcare centers...
•
Season 1
•
Episode 8
•
55:03