SPEAKER_00: 0:01

Welcome to Beyond the Mats and Mirrors, the podcast for martial arts and dance studio owners who want to grow and make an impact. Each week we sit down with industry leaders to share their stories, strategies, and game changing tips you can put into action today. Now, let's jump into the episode.

SPEAKER_02: 0:22

Welcome to the Beyond the Mat Sumires podcast. I'm Lauren and I have Steven Reinstein here today. And we are actually going to be tackling one of the biggest buzzwords within the industry, and that's going to be AI and how AI is impacting your marketing, your website, and how you should be looking at 2026. So let's jump in. So, Steven, from your perspective, what has been the biggest shift AI has created in studio marketing over the past year, specifically for martial arts and dance specifically?

SPEAKER_00: 0:51

Yeah, this is a um pretty loaded question, just because AI has kind of affected all sorts of uh operations, everything from your website to the way that you produce content, the, you know, coming up with blog posts and so many things. So there's really a lot to kind of cover underneath this. But um, you know, us at Market Muscles really being a website company uh as well as a CRM company, I'm gonna talk a little bit more about the website side of things. Um, but the number one thing that I'm seeing that's kind of most interesting for our clients is um more and more people are using Chat GPT as well as um Gemini and some of the other search engines as places that they're looking for local businesses, right? So when we look at our clients' websites, I can see exactly where people are coming from before they land on it. Um, and more and more people are coming from ChatGPT. So, how do you optimize your website for those platforms? Yeah. So that way you're coming up above your competitors. That's been a huge shift when it comes to you know the thinking of how to approach your website.

SPEAKER_02: 1:55

No, that's a good point because I feel like everyone is always focused on SEO, SEO, SEO. And Google is still kind of the remaining champion when it comes to search engines, but I feel like ChatGPT is becoming this close second. I before you had your Yahoos, your Bings, and they seemed like such minor players. And now with chat, I think there is so much more relevance and looking at so many different things. So I like that you really have kind of brought that into the field because I think people kind of jump to one, but I think you do need to kind of diversify as well.

SPEAKER_00: 2:24

Yeah, absolutely. And I feel like this has been the most kind of pivotal time over the last 10 years when it comes to the internet because of the way that AI, AI has really um, you know, just really changed things. Yeah. Right. And I know like every year we would do this in the beginning of the year, just go over like, okay, what does marketing look like for 2022, 2023, 2024? And it was always usually like the same things, right? Just make sure you, you know, post on your blog, you have a well-optimized website, and you know, uh, all of those things are still important, but now you have the AI piece here, and it kind of reminds me of like when the internet first came out. Yeah it uh it changed so much for so many people, and AI is doing the same thing. So it's it's a a crazy time right now for the internet for sure.

SPEAKER_02: 3:13

Absolutely. So, how do you feel that AI is changing the way families search for programs like martial arts or dance?

SPEAKER_00: 3:20

Yeah, it's it's interesting because you know I find myself doing this as well. But when you search on Google, typically you have to go through the process of sorting through the results yourself. Sure. Right. So if you go and you search for martial arts near me, you're gonna get multiple different results. You're gonna have the map pack at the top, you're gonna have the organic listings underneath. And then it's up to you to kind of read through the reviews, click on their websites, do that sort of research for you. Where if you're using a platform like ChatGPT, it tends to do that stuff uh for you. So you don't have to actually go through um manually and and do that work. So it's becoming a lot more convenient for someone to go to ChatGPT and just say, hey, recommend me a martial arts school near me, and it's gonna provide them a couple of results, but explain to them exactly why this is ranked number one, number two, number three. Um so it's just so much easier for people. Um so that's why we're seeing more and more people using those platforms to search versus Google. Now, there's still more people using Google than ChatGPT, but it's just slowly, you know, becoming more popular, the ChatGPT and those types of platforms.

SPEAKER_02: 4:27

Well, I think you bring up a good point too, because if you think of who is the major market for when it comes to martial arts and dance, a lot of people who are looking are parents. And right now, parents never have enough time. And so I feel like platforms like ChatGPT and AI are allowing for these individuals to really have to cut out the fluff of a lot of the research that Google kind of Google provides you the options, but you have to do the research where ChatGPT kind of cuts that down a little bit. So I think looking at, you know, families want to spend more time, you know, either investing in their kids or being able to get time back. So I think that's a really interesting and thing to consider for people who are kind of looking at, okay, if I'm gonna put myself in the the shoes of the consumer, what's gonna be my best bang for my buck in terms of time?

SPEAKER_00: 5:09

Yeah. I mean, I think that's that's super important to think about, right? As a small business owner, a lot of martial arts studio owners are sometimes one man's shows or one woman shows. Um so they need to think about okay, if I'm gonna invest some time into their marketing or uh making adjustments, what should be the thing that they focus on? Right. And typically these shiny new objects will pop up and it's like, do I actually want to spend time on that? Um but I think with AI, it's very evident that it is worth spending time on, especially when we see the data and we see how many people are starting to use it and actually land on our clients' websites, opt in, become members. Um, it's something to pay attention to for sure.

SPEAKER_02: 5:47

Absolutely. Now, where do you see the biggest opportunities for studios to adapt to their online presence?

SPEAKER_00: 5:53

Yeah, so I think number one really is uh their website. So I'd like to kind of walk through some website optimization tips to make sure that you're ranking high uh when it comes to these AI search engines. Now, the thing with this is because it's so new, this is kind of a moving target, right? Yeah. So we're recording this episode today, but maybe a year from now, things have changed a little bit, right? So, you know, we're in real time with our clients kind of figuring out, okay, how do we make sure that people are ranking well? Like what are the things that are going to really move the needle? Um, and the good news is a lot of the kind of base uh things that we focused on for SEO also apply to AI. So things like having a website that loads fast, making sure it's mobile friendly, uh posting often on your blog. Um, and then you've got your Google Business profile, making sure that's optimized, so it's fully filled out. You have a lot of five-star reviews. Um, you're constantly making updates to it, so making updated posts and things like that, adding new photos. All of these things are important, not just for your SEO, but also your uh AEO. So those things should be focused on first because you you kind of have these like two sections that you're hitting, you know. Yeah. And um, you know, so so those are are really important things. Now, there's other things you can do to your website that are more focused specifically on AI that we found these uh AI search engines tend to like. So, first thing is having an FAQ section on your program pages. That's really important because typically when people are searching on these uh AI search engines, they're asking questions, right? Is martial arts gonna make my child a bully? Or is martial arts gonna help my child gain confidence?

SPEAKER_01: 7:36

Yeah.

SPEAKER_00: 7:37

Right. And you want your website to be the thing that answers that question, right? Because these search engines, they're going out to the internet and they're finding answers based off of what people are searching for. So if you can be that resource, then you're gonna get recommended more.

unknown: 7:50

Absolutely.

SPEAKER_00: 7:51

So my homework for everyone that's listening is to think of, you know, 10 or 15 common questions that they hear from their prospects about, you know, not details specifically about their school, but more about martial arts specifically or dance and answer those on their website. Right. So that could be in an FAQ section, those can be individual blog posts. Um, but those are the types of things that these AI search engines are really looking for. They're trying to find those authorities in your community, which should be you, um, and you know, make sure that you're answering those questions so that way they kind of lean on you for those answers.

SPEAKER_02: 8:30

Yeah, that's that's and that's great feedback. And thank you for sharing a lot of those. Um, I do want to point out something that you mentioned AEO. You know, what does that stand for? Just for those who are listening and who maybe have never heard that term, and uh yeah, please share a little bit more.

SPEAKER_00: 8:45

Yeah, so we've got SEO and AEO, right? And that's the terminology that we use to kind of differentiate our search engine optimization, which is SEO. And then for AEO, we have answer engine optimization, right? And you might hear some other um, you know, wording for that, but that's the one that we like to use. Uh but essentially it's the AI search engines that are out there. And when it comes to the uh O part of it, it's the optimization, right? So making sure that we're optimizing uh everything from again website, Google Business Profile, all these different sources that these AI search engines are looking at to ensure that um, you know, you're ranking high.

SPEAKER_02: 9:25

Absolutely. So what mistakes do you see studios making with SEO and AEO right now? And what should they be really be doing differently to stay more visible?

SPEAKER_00: 9:34

Yeah. So number one mistake that I see is consistent blog posting.

SPEAKER_02: 9:39

Yeah, that's a big one. Yeah.

SPEAKER_00: 9:41

And um I know for a lot of studio owners, they kind of look at this like a low-hanging fruit thing. It's like, hey, maybe it's not really that important, or maybe it's like, oh, what do I actually post to my blog? Do people actually read it? Yeah. Are people actually interested in it? Um, but the answer is yes, people are interested in it. But really, what you're doing is you're sending signals out there to the search engines, to the AI engines saying, hey, you know, we produce fresh content. We produce content that people are gonna want to read. This uh content has answers to people's questions. Yeah. And that's the really important piece, right? So that way you are recommended high. So that's typically the thing that I see most studio owners kind of skip past because it seems like a little bit mundane and you know, maybe not something that's super important.

SPEAKER_01: 10:27

Yeah.

SPEAKER_00: 10:28

But the studios that we work with that blog consistently also consistently rank super high.

SPEAKER_01: 10:34

Yeah.

SPEAKER_00: 10:34

And for those studios that rank organically super high on both SEO and AEO, they end up spending less on their pay-per-click marketing because they're getting so much traffic from ranking high. So it's one of those uh strategies that takes a little bit of time to actually kick in. But once it does, it pays off big time.

SPEAKER_02: 10:55

Absolutely. And I think with blogging too, you're kind of killing multiple birds with one stone. It's like you're there's so many benefits to doing it. It's yes, there's taking the time to spend it, but I think just some of these tips that you've shared, and now that we know how much those can impact things, like those single uh the um with how uh the um with AI, the answer is being more of like question and a the FAQ's question and answer type of a deal. I think leaning into those more with a blog can just be so much more beneficial. So the blogs now I feel like has even leveled up more as that secret value ad that so many people are overlooking.

SPEAKER_00: 11:32

Yeah, yeah. And it's one of the reasons why we offer that to our clients in one of the services that we offer because we know how important it is. Absolutely. Right. So it's it's definitely one of those things that all studio owners should be focusing on.

SPEAKER_02: 11:45

Absolutely. And for those of you who are not blogging, this is your encouragement to blog and take that plunge, especially as you're going into the new year, you're making those new year's resolutions, definitely consider adding this to be something on the list. Now, um, Steven, um, in terms of kind of looking at people's websites as we're moving into the new year, how have AI and AEO changed what a high-performing website actually means for local studios?

SPEAKER_00: 12:10

Yeah, I think again, a lot of the foundational items are still there, right? So having a fast-loading website, it's mobile friendly, it features photos of your studio specifically, not having stock photos. All these things are really important, especially because now with AI you can create images, right? And you know, the whole thing is you want to be as transparent and organic with your website as possible.

SPEAKER_01: 12:34

Absolutely.

SPEAKER_00: 12:35

And um, you know, so again, you need to have a great website that's gonna convert people, you need to have a strong call to action. All of these things are important, but it really comes down to the way that you are now formatting the content on your site. Because these AI search engines tend to like shorter blocks of content that again are answering people's specific questions. Because again, if we go back to what we just talked about a couple minutes ago, um, most people that are using these AI search engines, they want to get their answers quick.

SPEAKER_02: 13:04

Exactly.

SPEAKER_00: 13:05

Right? So if you have a whole blurb of a ton of information, it's not gonna bring back the type of um you know return that they're looking for. So it's okay for your page to be kind of long. You just want to make sure that you're breaking it into chunks. Intentional.

SPEAKER_01: 13:19

Yeah.

SPEAKER_00: 13:19

Yeah. And and labeling each one appropriately so that way those engines kind of know what you're addressing in in each one of those paragraphs. Yeah. So yeah, like we said, FAQs on every page if possible. Um, looking at just breaking up that content into very specific blocks, having a page summary at the top of every page is also important.

SPEAKER_01: 13:39

Yeah.

SPEAKER_00: 13:40

Um, you know, that's something that the AI search engines tend to really like. Okay. Um so yeah, so those are some of the key things that we see, you know, moving the needle.

SPEAKER_02: 13:48

No, so for something like a page summary, is that something that's a couple sentences? Is it more of like a paragraph? Or how do you really capitalize on that piece?

SPEAKER_00: 13:56

Yeah, it's usually a couple sentences and even bullet points is fine as well. Um, one thing that anyone can do is to go into ChatGPT. If you don't have a um a license with them, I do recommend it. It's I think 20 bucks a month or so and totally worth it. But you can actually take the content that's on your page currently, paste it into Chat GPT, and say, Hey, can you please AEO optimize this content? And it'll usually spit it back to you in the format that it likes, right? And this is ChatGPT doing the formatting for you. So it's gonna do it in a way that it prefers, which is helpful as well. But leaning on those AI engines to help kind of format the content is something that works really well. Um, and same thing with your blog posts, right? So for a lot of the listeners that don't have the time to write blog posts, but they have really great ideas, it's okay to fill uh to put into Chat GPT bullet points of a specific blog topic you want to cover and then have Chat GPT actually do the writing for you and then tell it to optimize it for AEO and it'll format it appropriately, and then you can post it on your blog.

SPEAKER_02: 15:05

Yeah. No, I think ChatGPT is. It's I think the whole point of a lot of the AI is to cut out the time or cut down the time, excuse me, to really maximize on the time that you have. And so I think just as parents and families who are so busy, same with you know, small business owners, we know they wear so many hats. So using these tools to cut back on time and be able to give them more time back, I think is so huge. And as you said, you know, it's one of those tools that can really uh aid in that.

SPEAKER_00: 15:30

Yeah. And I know there's some uh talks about does content that's produced by ChatGPT or Gemini not rank as well as organically created content. I personally haven't seen any indication of that. Um, you know, the key things are how good is the content? Because that's what Google and that's what the AI search engines really care about. Are people gonna find value in it? Right. So in terms of you getting good quality content out of ChatGPT, yeah, it has a lot to do with what you're inputting into ChatGPT.

SPEAKER_01: 16:06

Okay.

SPEAKER_00: 16:06

So you can't just say, hey, write me a blog about kids' martial arts and expect that it's gonna produce gold.

SPEAKER_02: 16:12

Yeah, exactly.

SPEAKER_00: 16:13

Right. So um anytime that I'm using ChatGPT to produce content, I give it very specific bullet points of things that I want it to cover. Right. So all the ideas are mine. I'm not really relying on ChatGPT to come up with the answers. I'm kind of just providing it in a shorter format. And I let it do all the finessing of the wording and stuff like that.

SPEAKER_02: 16:32

So no, and I think that's really smart because I mean, I feel like a lot of people have these good ideas buzzing. It's just, you know, when does why find that time?

SPEAKER_00: 16:40

So exactly.

SPEAKER_02: 16:41

No, that's huge. Now I know we've been talking a lot about content-wise. So I kind of want to switch gears and kind of talking about like branding and kind of brand clarity with everything. So with AI influencing search results and user journeys, how important is brand clarity and clear messaging now more than ever?

SPEAKER_00: 16:58

Yeah, super, super important. Um and it's not just websites, it has everything to do with your social media platforms, your Google Business profile, making sure that everything is kind of in sync with each other. Yeah. Right. Um, because these AI search engines aren't just relying on your website to figure out whether or not you should be a recommended source on their platform. They're also looking at every piece that you have out on the internet.

SPEAKER_01: 17:26

Right.

SPEAKER_00: 17:26

So it's looking at your Google Business profile, it's looking at, you know, how many reviews you have there, it's probably looking at your Yelp profile, your Facebook, your Instagram, all of these different pieces. And it wants to know okay, is this a business that is active? Are they posting? Sure. Um, you know, do they have good branding? Do they have um, you know, uh a culture that people are following and want to engage with? These are all super important. So um, as much as we think that maybe AI either isn't capable of of looking at those sorts of things or they don't care about it, it is super important as well. Um, those social profiles and and everything. It's all part of like an ecosystem that's a very good thing. Yeah, it's a great analogy. Yeah.

SPEAKER_02: 18:10

Now, are there things like are are studios unintentionally overcomplicating their websites in the process when it comes to that clarity, trying to hit the mark on SEO, AEO, and all of those things alike?

SPEAKER_00: 18:22

Yeah, I think there's like two groups of studio owners. There's the ones that still have their website from like 1998 and haven't done anything with it in a while.com boom. Yep. And then there's the ones that are um yeah, are are trying kind of everything.

SPEAKER_01: 18:35

Yeah.

SPEAKER_00: 18:36

And and with it being such a new topic, it's like you you can read a thousand articles and each one of them is gonna have a different idea on what works. And you know, you could spend so much time trying to do little tweaks and figure out everything. So um it's the reason why I go back to the basics so often because it really is those things that are like tried and true, but then there are some new things that I had mentioned that are helpful as well. That being said, um, you know, for the ones that have those super outdated websites, yeah, if they are getting any traffic to their website, which it probably isn't much, I think over time that's gonna become less and less, right? Because websites in general are becoming a little bit more accessible because of AI. Yeah. Those platforms where you can just, you know, spend you know, 20 bucks and get a pretty decent website put together fairly easily. Um, and that you know works for some people.

SPEAKER_01: 19:31

Yeah.

SPEAKER_00: 19:31

But more than likely it's not gonna be as optimized. Gold mine, sure. Yeah. Um, or as conversion focused or whatever. Absolutely. Um, but if you know there's studios that are out there that really haven't looked at their website in a long time, uh, it's really a missing piece to the puzzle for them. Uh, because we see it day in and day out. You know, we support 800 plus locations, um, and we see how many leads are being generated, right? So if a school or a studio Has a really high performing website, it ends up becoming their number one source for new students. So yeah, it's it's uh a pivotal time, definitely a time for everyone to kind of look at what's going on with their website right now. Uh again, if you have that basic website, it's time to move into 2025. And if there's those that are trying to do too much with their website, go back to the basics that we know work really well, and then just do a couple tweaks so that way it's optimized for AEO.

SPEAKER_02: 20:30

Absolutely. Now, a question I get asked from both clients and prospective uh clients alike is you know, call to actions and offers. And now with the rise of AI, you know, it's kind of reshaping user expectations on how they're navigating websites. So how do you feel that that's influencing what types of calls to actions or offers really convert best today?

SPEAKER_00: 20:52

Yeah, that's interesting. Um honestly, I don't know if AI is adjusting the calls to action too much. The ones that we always see work the best still is access our schedule on pricing in exchange for name, email, phone number. Okay. Um and, you know, of course, there's different options to put out two weeks for 29, two weeks for 49, whatever the offer might be. Um, but we try to go as low barrier as possible so that we are able to collect their information um and then get them into hopefully some sort of workflow system that is powered by AI that can then do the reach out for the studio owner and you know, kind of handle those conversations and things like that. So I don't see AI kind of adjusting what the main calls to action should be. It's really the follow-up afterwards that it's playing a big part in. Yeah.

SPEAKER_02: 21:46

No, I think that's so true. And I know with AI chatbots and some people using AI for um, you know, quick response. I think everyone today wants it's like Amazon. We want everything really quick. And so I think that the follow-up is so important when you're getting those leads, making sure you're capitalizing them on such a timely manner.

SPEAKER_00: 22:01

So yeah. And you know, obviously with our recent introduction of our CRM, there's been a lot of AI-related tools that we've been building and experimenting with. Um, big one recently has been uh the ability to take transcripts from phone calls. So for people that are using our system, they can receive phone calls as well as do outbound phone calls. It records them, it also provides transcripts, and then it uses AI to create a summary uh as well as key action steps based off of that phone call, which is really handy. Um, and another cool thing is if somebody calls and the studio owner isn't there to actually pick up, the system will send a text message automatically to the person who just had their call missed, and it'll it can say whatever they want. It could say, you know, sorry, we we missed your call. How can we help you? Um But this is just ways that you can rely on systems and AI to kind of engage with people where before it really wasn't able to do that. So it's pretty cool.

SPEAKER_02: 22:57

That's really cool. And I definitely helps kind of get things rolling really quickly.

SPEAKER_00: 23:02

So yeah, that's definitely key when it comes to follow-up, is how quick you can respond.

SPEAKER_02: 23:07

Absolutely. Now, kind of looking ahead to the future, you know, let's say next one, two, three years, what major changes do you predict AI will bring to local marketing and website strategy?

SPEAKER_00: 23:20

Yeah, that's that's a great question as well. Um, I think AI makes things a lot more accessible, right? And what I mean by that is your competition, you know, maybe you have invested in a great website. Um but if your competition, who might have an old website, now learns about an AI platform that's able to create them a pretty decent website, that's something to be aware of, right? That's something that could be um a potential threat to your business because before you're investing all this time and money into you know having a great website. Now AI comes along and it can do this pretty quickly. And it's like, okay, well, you know, maybe it's time that I really focus on the website and sure it has, you know, all those elements, all those uh, you know, the SEO, the AEO. So that way you're staying ahead of somebody who comes along and is trying to use these new tools. So I definitely see that being uh a big factor. Uh, same thing with pay-per-click marketing, and I, you know, it's not our specialty, but it's something that we do for ourselves pretty often.

SPEAKER_01: 24:23

Yeah.

SPEAKER_00: 24:23

There's platforms that are coming out that are um using AI to optimize your ads. So it can look at results, it can look at the way that people are engaging with your ads and then make tweaks automatically for you, which is pretty neat. Um, but again, it because these tools are so accessible by everyone, it just levels up the playing field so much where you have to be ahead. You have to stay ahead, yeah, or else other people are gonna pass you by. All right. Um, you know, there's so much opportunity with AI. Uh, I know you and I were playing around with some different tools yesterday, and yeah, my mind was blown by the notebook LM by Google. So cool. Um, but there's there's so many different things that are out there. I know with you know the development of our CRM, we rely on AI for uh portions of our coding, and it allows us to move so much quicker than we were able to just a couple of years ago. Um, yeah, so things are changing. The the big thing is having a mindset of always learning, always wanting to uh push your studio forward when it comes to technology, and then relying on the people who are out there, the uh companies that are out there like us that can kind of help studio owners that might not be as technically um versed to kind of make sure that they're staying ahead of the game.

SPEAKER_02: 25:42

No, absolutely. And I think you bring up such a good point because marketing is evolving, it's changing, just like tech. Um, you think about AI coming in, it's kind of taking the world by storm. And everyone starts to worry, oh my gosh, I'm trying to keep up as a small business owner wearing all those hats. So I think you know that's it's important to really kind of diversify and consider all those options. But in that same vein, you know, if a studio owner could do, let's say, one thing right now to prepare their website for the next era of digital search, what would you tell them to prioritize?

SPEAKER_00: 26:14

Uh that's that's kind of a tough question because it's like contingent on where they're at at the moment.

SPEAKER_02: 26:19

Right? That's fair.

SPEAKER_00: 26:21

So if you have a very old website that's not mobile friendly, that's from you know the dinosaur age, let's focus on getting a website that handles the basics, that is mobile friendly, that you know, features your your photos, that has a good design, that loads quickly, that would be like step two.

SPEAKER_02: 26:37

Checks all the boxes. Okay.

SPEAKER_00: 26:38

Yeah. For someone out there that, okay, they've got a pretty good website, but maybe um it's not super optimized for conversions. That would be the thing that I would focus on. So um, you know, ensuring that you have a really strong call to action, that you have opt-in forms on your website, um, and that you're not asking for too much in advance. I think that's a big mistake that I see a lot of studios do is they don't want to deal with tire kickers. So they make the call to action on their website something that is very uh requires a lot of commitment, right? So it's something where it's like, um, you know, opt in and you know, claim your four week for$49 special or something like that. That person might not be ready to take that step. So then they're never gonna opt in and you're never gonna collect their information. Sure. Right. But now with AI, you can rely on it to do a lot of your follow-up for you. So you're not spending as much time dealing with those tire kickers. But the tire kickers, or like the people that are just requesting information, a lot of times are the ones that end up converting into students if you're able to nurture them properly.

SPEAKER_02: 27:42

Absolutely.

SPEAKER_00: 27:43

Yep. So just again, just making sure you have a really solid call to action. And the one that we recommend is view our pricing and schedule, uh, and then have them enter in their name, email, phone number to get access to that information. And then for the ones that are a little bit more advanced, they've got a great website, great call to action. Um, start thinking about some of the things that we mentioned before. So make sure you have that uh ongoing blogs uh going, make sure they're optimized for AEO specifically, rely on ChatGPD to kind of help you with that. Um, look at your actual program page content, your homepage content, see what you can do to maybe AO AEO optimize it as well.

SPEAKER_02: 28:19

Yeah.

SPEAKER_00: 28:19

Um, you know, using some of the things that we talked about with find those FAQs and yeah. Exactly. So it just kind of depends on like which stage they're at at the time, but hopefully that covers everybody.

SPEAKER_02: 28:32

No, that's awesome. Well, Stephen, I know we're getting really close to time here, but my last question for you before you wrap up is I know I've peppered you with quite a few uh AI-based questions, but is there any last minute knowledge you wanted to impart to our listeners?

SPEAKER_00: 28:48

Yeah, I mean, I know I I mentioned this before, but being a constant learner is so important, right? Like being uh out there and wanting to gain more knowledge about what's happening is is really uh is such an important piece of growing a successful business. Right. And it's the reason why um here at Market Muscles, we invest in uh coaches and going to seminars and things like that. And it's the reason why a lot of uh studio owners do that as well. But right now is such a pivotal moment with where we are, with the way that technology is moving, that if you don't take the time to learn what's happening, you will be left behind. Right. And again, this is different than anything over the past 10 years. This whole thing with AI kind of being introduced into businesses, it's eliminating a lot of jobs, unfortunately. Right. It's um, you know, helping a lot of business owners move faster.

SPEAKER_01: 29:46

Yeah.

SPEAKER_00: 29:46

Uh ones that may not be as capable are able to now be more capable because they can rely on uh these different AI engines to help them write and create content and make images and all these things. So um, yeah, it's just my my challenge really for everyone is just to be a learner, to to constantly push themselves to to know what's out there and to take advantage of everything that they can do to help grow their business.

SPEAKER_02: 30:11

Absolutely. Well, Steven, thank you so much for sharing all of your vast knowledge and how AI is taking the industry by storm. Um, for those listening, if you uh took a lot of great notes and are super energized and want to take that next step, by all means, take all of this knowledge Steven has imparted and you know implement it in your own sites. But if you're in the camp of this sounds way too complicated or my sites back in the dinosaur age and this sounds like a giant step, uh here at Market Muscles, we really try to make that step a little bit more feasible and walk alongside with you. So if you are interested, feel free to um schedule a demo with me. Um down at the bottom of the screen, we will have uh a button where you can set something up and we can kind of chat through how we can kind of help bring your website to new heights. But thank you all so, so much for listening uh to our episode today and best of luck as we move into the new year.

SPEAKER_00: 31:05

Thanks for joining us on today's episode of Beyond the Mats and Mirrors. If you found value in the conversation, don't forget to subscribe so you never miss an episode. Are you ready to see how Market Muscles can help your school or studio grow? Head over to MarketMussels.com and book a demo today. And until next time, keep inspiring and keep growing.