Beyond the Mats & Mirrors

Donuts, Dedication, and Dominance: Kevin Krinsky’s Local Marketing Masterclass

Stephen Reinstein Season 2 Episode 2

In this episode of Beyond the Mats and Mirrors, school owner Kevin Krinsky shares how he transformed a side hustle into a thriving Taekwondo academy rooted deeply in community connection. We unpack his grassroots marketing playbook, from school partnerships and local events to his now-famous “TaekwonDonut” collaboration. Kevin dives into the power of showing up, building young leaders, and becoming the recognized face in his town. Whether you're looking to grow enrollment, strengthen community ties, or stand out in a crowded market, this episode delivers practical, down-to-earth strategies you can use right away.

SPEAKER_00:

Welcome to Beyond the Mats and Mirrors, the podcast for martial arts and dance studio owners who want to grow and make an impact. Each week we sit down with industry leaders to share their stories, strategies, and game-changing tips you can put into action today. Now, let's jump into the episode.

SPEAKER_02:

Thank you, Kevin, for joining us here on the Beyond the Mats and Years podcast. For those of you who are kind of listening in, would you mind kind of introducing yourself and kind of share a little bit about who you are and all of that? Sure.

SPEAKER_01:

Yeah, my name is Kevin Krinsky. I own a school kind of in the northern part of Columbus, Ohio, here in Sunbury. And our school's been around for three years. I bought my instructor's school. So I've I've been training for close to 30 years myself, but um, you know, they just got to the point physically where it was kind of wearing on them. So, you know, all the stars aligned, and I ended up um buying my instructor's school about three years ago, almost like to the month here. And yeah, it's been going great.

SPEAKER_02:

That's awesome. That's very cool. Now, um, in terms of the school itself, what are some of the classes and programs that you guys specialize in offer?

SPEAKER_01:

So we're a taekwondo school specifically. Um so the name of our school is Krinsky's Taekwondo Academy, though. So we're pretty close to the point where we're gonna offer some different options for people as well. So um kind of our basic program is our basic taekwondo, and people, you know, can opt to stay in that forever. That'll get you all the way up as high of a rank as you want to get to. Um, then we'll have our elite, and then we'll have our master's training program as well, which we're gonna kind of open up pretty soon. We just kind of are getting the details together on all that.

SPEAKER_02:

Nice.

SPEAKER_01:

Yeah, so that'll offer you know different things like um, you know, self-defense specific classes weekly, weapons classes, um, we do what we call a super sparring class. Okay. Uh, we have a leadership class, and then um, you know, a couple other little things like a kicks and tricks class and a competition prep class and things like that. So just some additional things, almost like a side, you know, to the main course, which is our taekwondo.

SPEAKER_02:

Very cool, very nice. Now, in terms of since you you took over the school about three years ago, are you kind of the a one-man show? Do you have kind of employees or how have you kind of grown the business over the last three years?

SPEAKER_01:

Yeah, so you know, they had a pretty good instructor core. Um, you know, shout out to our instructors if they ever hear this. But um, I have some extremely mature teenagers, you know, and usually those words never go together. But um, you know, that that's one of the things. Yeah, I ran a whole different business before I took over the school. So I did this at first as like a side hustle because it's something I just love to do. So I I bought the business when I had my other thing going really well. And, you know, the reason I did it is because the instructors were so great, you know. So they, I mean, they're 14, 15-year-olds and they can stand up there and lead a whole class, which I think is extremely rare, you know, and to look and be that confident at 15 is really cool. So um, they were a big reason that I decided to, you know, jump in and purchase the school versus, you know, maybe starting something from scratch or or whatever. So yeah, I have probably now we have like 12 instructors, I guess you could say. I have five that are staff members. Okay, they're there a little bit more often, and then a couple others that are a little younger generally and and just more volunteer.

SPEAKER_02:

Nice. Now, since you did have this as originally as a side hustle, how did it how were you able to kind of grow it to be able to make this full-time?

SPEAKER_01:

So again, it just we have a a great situation in our town, um, in that we're in the fastest growing county in the whole state. So Delaware County of Ohio is just exploding um just for many reasons. I mean, to the the east side, there's a big um chip factory that's being built. I mean, Facebook is moving here, Google is moving here. There's just a lot of places that are just you know gonna be employing thousands of people, you know, in Columbus. So I think Columbus in general is like the second fastest growing city.

SPEAKER_02:

So yeah.

SPEAKER_01:

Um anyway, it just uh again, it kind of worked out to where organically the town is kind of growing. Um, and then there's not really, I don't think, another martial arts place around. Uh so we kind of have that working in our favor too. So um, you know, we're at the edge of a lot of different school districts and things like that. So a lot of people come to our town because there's a Kroger there, you know, to get groceries and things like that. So it's like they have to come down here anyway, and and we're the we're there. So okay. Um a lot of things working in our favor.

SPEAKER_02:

Nice. Now, kind of transitioning a little bit to kind of the the marketing side of things, who would you say kind of your ideal customer or target market is within kind of Columbus, Ohio?

SPEAKER_01:

Um, you know, our ideal target would probably be families, okay, you know, that that live around. I mean, that's like the obvious answer, but sure, you know, the majority of our students are going to be probably kindergarten to third grade. Okay. Probably in that market. So it seems like there's a lot of young families moving in, you know, like I'm 36, and it that seems to be almost like the median age around here. Okay. Um, as far as people moving into the area. We get a lot of people um asking about our little dragons class, which is four to six year olds. Okay. So, you know, again, that would indicate it's a lot of younger families if they have kids of that age, you know, moving in. So that's going to be probably the majority of our school. We love adults too. I'm not saying we don't, but it just seems like that probably even pre-kindergarten, you know, preschool age up to like third grade is really the majority of our school. Yeah.

SPEAKER_02:

Okay. Nice. Now, in terms of that target market, has it shifted over, you know, the three years that you've taken over the school, or has it kind of remained that consistent of that younger age bracket?

SPEAKER_01:

It's probably stayed about the same. You know, we had a lot of the adults we had when I started were generally some relation to probably a kid that was in the program. It was, you know, some uncles and some parents, and you know, something related to a student that was already there. But um, you know, now we've kind of grown organically or word of mouth, you know, from adults that don't have a connection to it. So yeah.

SPEAKER_02:

Very nice, very nice. Um, now, kind of in terms of your tenure as well, um, how are you guys kind of positioning yourself within the community or or what are the things that really kind of set your school apart that really kind of draw people in?

SPEAKER_01:

So, you know, I think when you put your name on something specifically, you know, we're we're not Sunberry Taekwondo, we're we're Krinsky's taekwondo. So I am kind of the face of it, but it's I think it's really more a personality thing, you know. Like my instructors are a product of how I teach, you know, they teach very similar. So, you know, I think that is what people remember and what they gravitate towards probably the most is just the way we teach. You know, we can flip a switch and we can make everybody in class laugh and be funny, and then we shift gears in two seconds, and then everybody's working super hard. Yeah, you know, so I think we have a good balance of, you know, making sure that you know, we have a standard and people kind of earn things. And then um, you know, but how we how we position ourselves and stuff, like you said, you know, I try to be a little bit of everywhere, you know. So we have uh my wife is on the PTO at one of the schools, so I do a lot with um the school that my daughter goes to.

SPEAKER_02:

Okay.

SPEAKER_01:

So they just had this event called Donuts with Grown-Ups. So I was one of the two main sponsors, and we were there in full uniform giving out donuts to people.

SPEAKER_02:

Oh, I love that.

SPEAKER_01:

Had nothing to do with signing people up or bringing people in, but I just wanted to be there, you know. And I'm just hey man, did you have your coffee today? And there's like some first grader like, you think I drink coffee? You know, just like making kids laugh and just being goofy, and you know, just but I'm I'm there, you know, it's it's me in person. So um things like that, you know, we we try to contribute to anybody that's doing you know, silent auctions or you know, we do a lot of things in the community. Geez, I can't even think of them all right now, but just again, getting our name and our face in as many places as we can.

SPEAKER_02:

No, and I think that's so relevant in today's market. I think a lot of consumers, they they really want to know who they're partnering with, whether it be a martial arts school or just a larger company as a whole, and the fact that you are integrating and really um embracing and jumping into your community and you know, showing up at school, showing up at community events or silent auctions, I think really um helps resonate with community. And as you're growing it, it you know, there's a lot of benefit in terms of kind of get spreading the word, but also just kind of you know planting your your feet and your roots within that community. And I think that's a really great way to get in front of people on you know a low-cost way, um, but also just continuing to um, you know, I think a lot of people just really want to know who's in their local area. So, you know, giving that FaceTime is is really important. So very cool.

SPEAKER_01:

Yeah.

SPEAKER_02:

Um, so in terms of you know, marketing as well, what is kind of your marketing mix right now?

SPEAKER_01:

We use you guys for the website. Um, so that's that's been going great. I think it it looks really sharp. Um we get a lot of people talking about our website when they first come in, how how good it looks, honestly, which is a good thing to hear. Absolutely. And then beyond that, we've we've used GrowPro as far as like Facebook, Instagram, social media advertising in general. I mean, they're great as well. Um, and then I think the biggest thing lately has just been um, you know, I'll go in myself and teach some gym classes, you know, for some schools. So again, it's it's me and my face and my personality as the marketing. And then we kind of invite people to a special class back at my school, and then they can kind of show off for parents. We have a donuts thing in the morning, you know. I I do a lot with donuts for some reason.

SPEAKER_02:

But they're a green option.

SPEAKER_01:

I mean, who doesn't love them? But anyway, um, I mean, literally, I'll tell you this little it started kind of as a joke, but yeah, there's a local donut shop that everybody loves. And I told them, I said, I want to have my own donut. Because if you think about like McDonald's, you can go there and you can get like this celebrity's order order.

SPEAKER_02:

Yeah.

SPEAKER_01:

And you go to Tim Hortons and Justin Bieber has his own set of Timbits. So why would I not partner with a local business and have another local business do something in conjunction with them? So I'm I'm literally in the process. It sounds crazy, but coming up with Krinsky's Taekwond Donut.

SPEAKER_02:

I love that.

SPEAKER_01:

It's gonna be a little frosted donut with a little black belt and two eyeballs on it. And all I need is my name on it, you know, and we're gonna do all these little videos and kind of cross-promote and things. And everyone loves this donut shop. And why would I not try to do something with them if everybody loves them? So yeah, I guess you could say that's a little marketing thing we're sort of working on too. But again, it's just trying to get my name and my face and all that everywhere, you know. I think it's just kind of a fun thing, but why would I not try to help them and they can help me?

SPEAKER_02:

Yeah, and donuts are uh a great treat. And especially if it is kind of a well-known local establishment, I think that's really cool. And especially when you're uh, you know, when you're a martial arts school, you're looking for people locally in your area to to come. It's not like you know, you're looking for people who aren't in your area. So having something with a local business, I think, is really important and another great way that, you know, if someone have never heard of you, they're getting a donut. I feel like who doesn't love donuts today? Um, it's a it's a great way to make that connection. So that's so cool that you guys are doing that.

SPEAKER_01:

Yeah. I mean, we're we're a small town in general, Sunbury. I mean, if you Google us, we're we're like less than 10,000 population.

SPEAKER_02:

Oh wow.

SPEAKER_01:

So I I think helping other local businesses is really important. I mean, we have like a the the Sunbury Square, like part of the road, if not most of it, is like a brick road. You know, it's like real old, old school type of thing. So um I just think a lot of people around here support that, you know, there's not a ton of chains, like in the square, there's no chain, you know, big name restaurants or places to go. It's all local stuff. So I think uh the more we can do as local businesses to kind of support each other is important too.

SPEAKER_02:

Absolutely. Absolutely. Now, out of that mix, when it comes to ads, your website, Google kind of being that community staple and having those connections, do you find that they all kind of work very well in conjunction or does one kind of shine outside of the other in terms of getting you guys the best results?

SPEAKER_01:

Yeah, I think more often than people realize, everything pollinates another thing. Yeah. You know, I might go to the donuts event at the school, or I might put my name on the back of a you know, soccer team's jersey for that season. And then that's what leads people to go to my website, and then that's what ends up getting them to come in. You know, I I don't think marketing is ever one thing, but I think the more the wider you can go in your community, the better. So that's why, again, anytime I have a chance to be somewhere and they see my face, that's great. And that might lead to whatever they see us again on social media and then they decide to come in. So yeah, it all it all connects and kind of cross-pollinates with each other.

SPEAKER_02:

Yeah, I love that analogy of the cross-pollination because I think diversifying with marketing just allows you to reach so many more people. So I think that strategy is is really important in today's market. And as you said, people are usually funneling to the website to get more information. It might be that the spark that sends them there. So, you know, having those pairing really nicely together, I think is very beneficial in today's market. Um, now, have there been any marketing efforts on kind of the flip side that you've stopped using that really just wasn't effective for you guys or just not working well?

SPEAKER_01:

Um, I don't think anything that we've necessarily stopped. I think certain things we do more of in certain seasons. Um like lately I've uh kind of gotten away from GrowPro just for this season, you know, because we're doing more um where I'm going into the schools and I'm I'm there in person more. So that's worked really well. So um we've kind of gone that route other times of the year. We'll flip that switch back on, and then I just won't have a chance to kind of be in schools in that season, I'm sure. So, you know, it's it's sort of like the seesaw or whatever of going back and forth. I don't know that there's anything we've just really swung and missed at necessarily. You know, maybe, you know, I don't I don't know how much we get from I have just about every school in this area hit me up for sponsoring some team or some thing like that. I I don't know how well that's necessarily given me a return, quote unquote, but I don't really mind because it's a local thing. Sure, you know, and um, you know, that might lead to something else like we just kind of talked about. Who knows? So yeah, I I don't know that we've had too many negative marketing things just because we do so much, and I think everything in some way would support another thing.

SPEAKER_02:

Absolutely. Now, a question because I've I hear a lot of school owners will talk about this, like my local area is really hard to get into the school systems and make those connections. You know, do you know what really worked for you to kind of get into the school system and make those connections to be able to join those gym classes or be able to speak to those students?

SPEAKER_01:

So in my other business before this, what we did is we ran fundraising events for schools. Ah, so I have a little bit of a background. I don't know the people necessarily from that that I do taekwondo stuff with, but I just know kind of how the schools function. And you know, every school at some point is gonna host some kind of event at the school. And usually they will advertise it by sticking up yard signs or posting about it online or whatever. So if you just kind of keep your ear out to what's happening in your local, you know, schools or whatever, you can just show up to the schools and just ask, you know, hey, who's the gym teacher? Or generally you can find that information, you know, hey, can I talk to Mr. Smith? You know, is Mr. Smith around and then support their event, you know, that you're there for. Yeah. And then ask them and just say, you know, hey, I I run a taekwondo school down the street. Yeah. And, you know, we do some school talks, and I'd love to help you guys out. We even have a program where we we call it partners in education, where we can give back to the PTO. So, you know, you guys can, you know, potentially earn some money from you know what we do and things like that. But um, you know, again, it's it's like marketing to get yourself into the school a little bit. It might be a cold call that gets you there, it might be an email that lets you in, but it could totally be dropping in to support their event because they see you supporting something they're already doing. That's what will give you the green light to kind of get into a school. So it's all those different things. I mean, I have the again, perfect stars kind of lining up where my wife is on the PTO at one school. Sure. So I already kind of have an in there. A friend of mine is a gym teacher at another elementary school. And then a lot of times, if they're in the same district, ask this gym teacher who the other gym teacher is at the other elementary schools.

SPEAKER_02:

Yeah, that networking.

SPEAKER_01:

You know, you know, even give them a hundred dollar gift card to their favorite spot, to Starbucks or something. You know, hey, if you can give me Mr. Johnson's number over at this elementary school and and he runs this same kind of program with me, I'll give you a hundred dollars to Starbucks. And usually they're on the phone, like, yes, I will give them to say yes. You know what I mean? Because that's a big deal to them, you know. Nobody usually helps them out in that way. So when you do that, they really appreciate it.

unknown:

Yeah.

SPEAKER_02:

For sure. I think the networking is a really good thing to look at as well. And you know, the I scratch your back, you scratch mine. I think that's a great way to look in. So I think that's a great tip. No, I love that. Now, um, to kind of transition a little bit to market muscles and how it's kind of uh, you know, played a part in terms of you know your school and kind of growth in general. How did you guys learn about market muscles? You know, when did um you know things either come up in conversations or kind of what kind of led you to trying to jump onto our train?

SPEAKER_01:

So, you know, kind of like I was saying with our stuff, you guys were at our uh master's experience event. So that's what led me to you guys. I mean, I've heard other people talk about you, but yeah, you were there in person, you know, and that makes a big difference, at least in my my head. So um, you know, we started that conversation, you know, here almost a year ago. Yeah. And then um, you know, we we switched over. We weren't using you guys at that time, but um, yeah, we made the switch and it's been going great. So again, just being there, I think makes a difference to people.

SPEAKER_02:

Absolutely. And I love that you bring that up because I think in today's world where we have our phones as almost like this barrier to connect with people. And uh, you know, texting and emails are great, but when you have those face-to-face interactions or over the phone, there is just another layer to that. And I think that really does connect with people and bring that human element back because you know, Zoom makes the world feel just a little bit smaller because we actually can have these conversations where we're here in Virginia and you're over in Ohio. So we're like, oh, okay, this is this is fun. But I would definitely agree. Sometimes having those more personal connections really can can help you get to brass tacks and feel comfortable with working with a business, um, you know, just right off the bat.

SPEAKER_01:

Yeah, definitely.

SPEAKER_02:

Yeah, no, how has market muscles kind of helped you guys grow um over the last year since um, you know, jumping in?

SPEAKER_01:

It's been great. So, I mean, I probably get a lead or two a day, it feels like. You know, my phone's constantly buzzing, and um it seems like it's it's all different ages, you know. Like I said, I think um, you know, I mentioned earlier the majority of our school is probably kids, but yeah, I think all the adults um that have found us have been through market muscles, and it's it's a fun age. I almost appreciate the adults more because I know it's it's way out of their comfort zone. You know, kids kind of do what parents sign them up for, you know. But um, you know, when an adult comes in, yeah, they're there for a reason. You know, they want to be included in something, maybe they want to scratch that old competitive itch, they just want to get back in shape, whatever it is. So um, you know, we've we've gotten a handful of adults from it as well, but um, you know, it's it's great. It it just has been for whatever whatever algorithms, things you guys use, it just seems like it's generated more leads for us than anything we've used in the past as far as our website.

SPEAKER_02:

So we love to hear that. Um now, what is one tip you would give to other school owners who are listening and really trying to take their business to the next level?

SPEAKER_01:

You know, like we said earlier, I think you gotta try to do a little bit of everything. Sure. If you try to put all your eggs in one basket and just say, all right, I'm gonna put a million dollars into just Facebook ads and just roll with that because that's where everybody is or something. You know, you're missing a huge opportunity by not going to this big local event, you know, that's happening probably right down the street and you don't even realize what an opportunity that is, or going to a school because you're just nervous and you don't want to make that cold call or something. So I mean that's the biggest thing is just try to be everywhere all the time, you know, in your community and just dominate your area, is what I would say.

SPEAKER_02:

Excellent. Excellent. Any other additional nuggets of wisdom you've got?

SPEAKER_01:

Nuggets of wisdom. Um come to class. No, I mean, not as far as marketing stuff goes. I, you know, don't be afraid to fail at something. You know, if you show up to an event and there's only two or three people there, at least you know from going there that okay, this isn't something that's gonna be big for me, you know. But you never want to wonder, like, oh man, if I would have done that thing, you know. We've done a we our our small town again does a lot of events, you know, they do um something called the Sunberry sizzle. They do uh like uh every Saturday they do a um oh farmer's market in the town square and just things like that. And there's farmers market and like vegetables and food and stuff, and then there's also like little cookie stands, and there's people selling jewelry and stuff like that, and you know, even that makes me scratch my head. Like it's not just farmers market stuff, it's other people in their little side hustles or small businesses. So, should we be doing this? So there's there's so many opportunities I feel like people just are right in front of them and they don't realize it's an opportunity sometimes.

SPEAKER_02:

Yeah, no, absolutely. And I've heard a big thing too is like parades throughout years. A lot of times they'll have different organizations be apart. If it's martial arts, they'll you know be in the parade, they'll be in their uniforms, or if it's you know, a dance studio, they might be, you know, doing a routine. So I think there's a lot of really great opportunities to get that face to face with a lot of people. So now that's wonderful.

SPEAKER_01:

Yeah, we just we just moved our school about six months ago.

SPEAKER_02:

Oh, okay-ish.

SPEAKER_01:

So we did like a grand reopening. Oh, nice! We created a big event. So we had food trucks show up, we had a bouncy house, we did um like a ribbon cutting and things like that. So um, and and all these little small businesses I talked to to kind of be either a sponsor or donate something so that way people could go back to them. So again, we try to create the event itself and then help everybody else out, you know, or just make it a memorable thing for all our students and and everyone they invited. So sometimes you can be the event, you know, potentially too.

SPEAKER_02:

Absolutely. Absolutely. I love that nugget of wisdom. Now, Kevin, I know from just you know connecting with you over time that you're a part of Taekwondo America and you're you're kind of big. I don't know if we I want to use the word theme, but this year is kind of the year of the woman, and you guys are kind of stressing that within your association. Would you mind kind of talking to that a little bit? Because definitely very intrigued as we're in March, or well, we just kind of got out of March, but you know, that's women's history month. So always curious to kind of hear a little bit about that within kind of the martial arts space.

SPEAKER_01:

Yeah, I think Taekwondo America, we're lucky enough that we have a lot of incredible women in our organization. And three of them specifically are getting their ninth degree black belt this year, which is the the finish line for our style of taekwondo. So ninth degree is our highest rank.

SPEAKER_02:

That's incredible.

SPEAKER_01:

And um, three of them just happen to be getting it this year. So that's that's kind of why we chose that theme, is because a lot of people probably don't realize it. Yeah. Number one, that they're all getting that. But um, you know, it's it's just incredible. So and and you know, a lot of times people forget or they weren't around for when those people were training actively or you know, still kind of physically doing martial arts, you know, as much as um, well, they aren't doing it as much as they used to, I guess I should say. But um, yeah, they're incredible leaders, all three of them, and super talented. And you know, that's that's kind of why we chose that theme. But in general, I think a lot of people don't know that, you know, it's I forget the the specific statistics, but okay, um it's something like 30% women in martial arts and 70% male dominated. Okay, I don't know the exact specifics, but the large majority is males, men, whatever. Yeah. Um, and even at my school, you know, I bought it from really it was my instructor, husband and wife at the time, and he kind of ran one location and she ran the other. So I really bought her school.

SPEAKER_02:

Oh wow.

SPEAKER_01:

So she was in charge, and I think because of that, even to this day, the majority of my instructors are female at my school.

SPEAKER_02:

Oh, yeah.

SPEAKER_01:

So that's another thing that's kind of rare, and um, I think is really cool. So when you know, we have young girls come to class, I can kind of point around the room and say, you know, look what you can become. Yeah, you know, and I have great instructors that are good role models and stuff, and you know, it's it's great for obviously boys to grow up to be nice young men, but yes, I think because the stigma or whatever you want to say is that you know it's more a male-dominated thing to show how many great female instructors and how talented they are and everything is is really cool for us to say at our school, too.

SPEAKER_02:

Oh, absolutely. And that hard work and dedication does not go unnoticed. So I think that's really important to have that diversity there. And um, it's super incredible that within your association that they have three women going for ninth degree. That honestly, I'm I'm in awe and it's it's it's it makes me speechless because the amount of work and time and energy that goes into all of that is it it really is. It's it's wonderful and it's incredible. So that's uh very cool that not only does your school embody that, but also the larger association that you're a part of.

SPEAKER_01:

Yeah, definitely.

SPEAKER_02:

Yeah, no. Well, thank you for sharing, Kevin. It's it's been a pleasure getting to interview you today and and learn more about you know your school and kind of the the wisdom that you have to impart with our listeners. And um, you know, I we thank you for being on the podcast um today. Um, if you want to check out Kevin um and his website, um, what is your URL so people can kind of take a look?

SPEAKER_01:

Yeah, we're at uh Krinsky's TKD.com. So last name and then stkd.com. Excellent. Yeah, or you know, find us on Facebook, Instagram, you know, all those places as well. Just Krinsky's Taekwondo, and you'll find us there too.

SPEAKER_02:

Excellent. Excellent. Well, Kevin, I really appreciate you for taking the time today. And um, we're excited to see uh the continue growth with uh your school.

SPEAKER_01:

Yeah, thanks a lot. Thanks for having me.

SPEAKER_02:

You're very welcome.

SPEAKER_00:

Thanks for joining us on today's episode of Beyond the Mats and Mirrors. If you found value in the conversation, don't forget to subscribe so you never miss an episode. Are you ready to see how Market Muscles can help your school or studio grow? Head over to marketmuscles.com and book a demo today. And until next time, keep inspiring and keep growing.